A sole proprietorship is where the owner, for legal purposes, is treated the same as the business.
Answer the following statement true (T) or false (F)
True
A sole proprietorship is the simplest form of business to establish, as the person who owns it and the business itself are treated as the same entity.
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Exiting a product-market is simply a way to cut losses quickly and reallocate marketing resources to more productive endeavors
Indicate whether the statement is true or false
Describe the function of brand-tracking studies
What will be an ideal response?
Which of the following would be a good topic for a persuasive speech?
a. The effects of the flu b. How to prepare for a job interview c. Why public schools should provide free lunches to all students d. How a smartphone works
Trueba Electronics Corporation has developed a new testing instrument-model JJ-92-that has been designed to outperform a competitor's best-selling instrument. Model JJ-92 has a useful life of 100,000 hours of service and its operating cost is $0.50 per hour. In contrast, the competitor's product has a useful life of 20,000 hours of service and has operating costs that average $0.80 per hour. The competitor's instrument sells for $109,000. Trueba has not yet established a selling price for model JJ-92.Required:From a value-based pricing standpoint:a. What is the reference value that Trueba should consider when pricing model JJ-92?b. What is the differentiation value offered by model JJ-92 relative to the competitor's offering for each 100,000 hours of service?c. What is model JJ-92's
economic value to the customer over its 100,000 hour useful life?d. What range of possible prices should Trueba consider when setting a price for model JJ-92? What will be an ideal response?