Describe the function of brand-tracking studies
What will be an ideal response?
To understand how the sources and outcomes of brand equity change, if at all, over time, marketers conduct brand tracking studies. These studies collect quantitative data from consumers over time to provide consistent, baseline information about how brands and marketing programs are performing. Tracking studies help us understand where, how much, and in what ways brand value is being created, to facilitate day-to-day decision making.
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Both the Small Business Administration and the Department of Labor define a business as large if it has ______ or more employees.
a. 250 b. 500 c. 750 d. 1,000
Which of the following statements about the alternative-choice close is true?
A. The alternative-choice close provides a choice between something and nothing. B. The alternative-choice close assumes that the customer does not have a desire to buy. C. The alternative-choice close does not give the prospect a choice of buying or not buying. D. The alternative-choice close assumes that the customer will only buy if tricked into believing a need exists for the product. E. The alternative-choice close does not give the customer the opportunity to have a preference.
Mass customization is a concept that is closely related to which type of process?
a. Make-to-Order b. Make-to-Stock c. Assemble-to-Order d. Assemble-to-Stock
Good writers should avoid repetition of words or key ideas because it shows lack of creativity
Indicate whether the statement is true or false