The knowledge gap refers to the difference between ______.
a. what consumers actually expect from a service compared with what the provider thinks the consumers expect
b. what consumers actually expect from a service compared with what consumers actually receive from the provider
c. what consumers paid for a service compared with the value the consumers receive
d. what it cost producers to provide a service compared with the value the consumers receive
a. what consumers actually expect from a service compared with what the provider thinks the consumers expect
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?In the ATM model of money, the opportunity cost of holding money is determined by
A. ?the rate of inflation. B. ?the cost of going to an ATM. C. ?the charges levied on every ATM transaction. D. ?the nominal interest rate and the possibility of having her money stolen.
Kellogg's has determined that adding instant oatmeal cups to its product line would garner significant market share. This reflects the _______ element of the marketing mix.
Fill in the blank(s) with correct word
Explain advertising expenses as part of a marketing plan budget
What will be an ideal response?
Corporate power refers to:
A. The capability of competitors to influence legislation, trade, and the stock market, based on their organizational resources. B. The capability of politicians to influence corporations, employees, and unions, based on their organizational resources. C. The capability of corporations to influence government, the economy, and society, based on their organizational resources. D. The capability of CEOs to influence product development, employee morale, and currency indices, based on their organizational resources.