Businesses that strive to determine what customers need or want and then develop products to satisfy those needs and wants are operating in a(n) ____ orientation.

A. production
B. disruptive
C. sales
D. evolutionary
E. market


Answer: E

Business

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Examples of service businesses include:

a. Airlines, accountants, and hair stylists. b. Department stores, poster shops, and wholesalers. c. Aircraft producers, home builders, and machine tool makers. d. None of these are correct.

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When Canon Cameras was losing market share in the United States to Minolta, Canon decided that its distributor, Bell & Howell, was not giving adequate support. Canon sent Tatehiro Tsuruta to the United States to look into the problem

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There are ________ different types of SBUs represented within the BCG growth-market share matrix

A) two B) three C) four D) five E) six

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