In what ways has the European privacy environment turned in 2015 against American firms such as Facebook and Google?

What will be an ideal response?


In 2015, the privacy environment has turned decidedly against American firms like Facebook, Google, and others whose business model requires near unfettered use of personal information to support advertising revenues. Five E.U. nations (Netherlands, Germany, France, Spain, and Belgium) have initiated a series of coordinated investigations into these firms' privacy and data policies. For instance, in 2015 Belgium sued Facebook for collecting and processing data without user consent, or explaining how it would use the information. France's privacy data-protection regulator ordered Google to expand the right to be forgotten to the entire world, not just to Europeans. Dutch, German, and Belgian authorities are investigating Facebook's combining of data from its services like Instagram and WhatsApp to target advertising, and its use of its Like buttons for tracking browsing habits across the entire Web.

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