A primary strength of the Internet over other mass mediums is
A) it is a visual medium.
B) it empowers users.
C) it is educationally advantageous to all levels.
D) it is convenient.
B
Communication & Mass Media
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What is the ad element that draws the reader in with a benefit?
a. the proof of claim b. the headline c. the call to action d. the footer
Communication & Mass Media
Active verbs, imagery, and figures of speech are helpful for achieving
A) clarity. B) appropriateness. C) vividness. D) personal style.
Communication & Mass Media
Deception is form of
A. substituting. B. reinforcing. C. regulating. D. contradicting. E. managing impression.
Communication & Mass Media
Which of the following is NOT a step to enhance competence?
A. Cite expert testimony B. Use a variety of sources C. Use vocal enthusiasm D. Know the content of your presentation E. Do general and specific research
Communication & Mass Media