According to the Maritz Marketing Research Loyalty Report, the attribute program values refer to:
a. the ability to earn and redeem points and quality of rewards.
b. program freshness, access to exclusive events, and personalized experiences.
c. pride of membership, program uniqueness, and meeting customer needs.
d. the ability to interact with programs via Web site, mobile, and customer support.
ANSWER: c
The Maritz Marketing Research Loyalty Report includes customer ratings on more than thirty-five attributes, one of which is program values. It refers to pride of membership, program uniqueness, and meeting customer needs.
You might also like to view...
Think about the main outcomes of a servant leadership approach, according to Liden’s model. What might be a good metaphor for describing these outcomes?
What will be an ideal response?
The Reform Act's safe harbor under the 1933 Act eliminates civil liability based on an untrue statement or omission if a forward-looking statement is:
a. material. b. made without actual knowledge that it was false or misleading. c. unidentified as a forward-looking statement d. All of these.
Recreation & Sports Equipment Corporation sells a product that is capable of seriously injuring consumers who misuse it in a foreseeable way. Does the firm owe an ethical duty to take this product off the market? What conflicts might arise if the firm stops selling this product?
A firm's marketing mix consists of ____ activities.
A. pricing, promotion, and distribution B. product, pricing, and promotion C. product, promotion, and distribution D. product, pricing, promotion, and distribution