In the competitive-parity method of setting an advertising budget, the budget is set based on ________
A) a percentage of future sales
B) the total revenues that a company makes
C) the amount spent by similar companies in the same industry
D) objectives set by the company and the cost required to accomplish them
E) a percentage of current sales
C
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Experiments on mail questionnaires for census of population revealed what about questionnaire form and layout?
A) Questions at the top of the page received more attention than those placed at the bottom. B) Sensitive information placed at the end of the questionnaire was answered more frequently than sensitive information placed elsewhere. C) Instructions printed in red made little difference except that they made the questionnaire appear more complicated to the respondents. D) Both A and C are correct.
Describe the major advantages and disadvantages of external recruiting.
What will be an ideal response?
Off-price chains typically purchase their merchandise through traditional wholesale channels
Indicate whether the statement is true or false
Doug Amerson leads his company's clients through the installation procedure of their new industrial equipment. He also helps answer their questions about product characteristics and system design both before and after their purchases. Doug is a
A. trade salesperson. B. missionary salesperson. C. technical salesperson. D. systems engineer. E. order taker.