What are the advantages and disadvantages of online marketing communications?
What will be an ideal response?
Advantages–companies can offer or send tailored information or messages that engage consumers by reflecting their special interests and behavior; marketers can easily trace their effects by noting how many unique visitors or "UVs" click on a page or ad, how long they spend with it, what they do on it, and where they go afterward; the Internet offers contextual placement, which means marketers can buy ads on sites related to their own offerings; marketers can place advertising based on keywords customers type into search engines to reach people when they've actually started the buying process. Disadvantages–consumers can screen out messages; software-powered Web sites generate bogus clicks, which can throw off metrics; marketers can lose control of online messages, which can be hacked or vandalized.
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Identify the correct statement regarding computer-based training.
A. It is now declining in popularity. B. It gives a company the flexibility in scheduling training. C. It is difficult to customize for specific training needs. D. It is more expensive than classroom instruction. E. It is not an interactive form of training.
Income distribution studies confirm the belief that income is more evenly distributed in the richer nations.
Answer the following statement true (T) or false (F)
In which of the following cases should a company consider direct competitors to be more
important than indirect competitors? A) when the product is part of a market that has a rapid rate of technological change B) when considering a product that is in the early stages of the product life cycle C) when considering competitors who will pose a threat throughout a product's life cycle D) when considering competitors who pose a threat during the time horizon of a marketing plan
Which part(s) of your messages are readers likely to find most interesting and read first?
A) Footnote B) Opening and closing C) Middle paragraphs of justification and explanation D) Salutation