Burger Champ, a restaurant chain based in Zaneland, has a subsidiary in Arkadas. In this case, which of the following will be true if Burger Champ adopts a localization strategy?

A. It will include wine in the menu because wine is famous in Arkadas.
B. It will sell roast chicken burger as it is a signature dish of the restaurant chain.
C. It will include dishes that are familiar to the people of Zaneland.
D. It will introduce dishes that are new and different to the people of Arkadas.


Answer: A

Business

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