The more time adults spend online including playing games, the less time they spend viewing television. This is known as

a. Displacement.
b. Churn.
c. Lift.
d. Withdrawal.


a

Communication & Mass Media

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One of the difficulties in assessing the effectiveness of stage-matched interventions is ________.

a. creating appropriate scale items b. isolating the effects of the interventions c. the fact that people are continually moving through the stages d. having a dependable way to identify what stage people are in

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. When speakers effectively cite credible sources they enjoy enhanced credibility. 2. A politician who acknowledges that his or her opponent also has some good ideas will ruin his or her own credibility. 3. Liking for a communicator will always lead to more effective persuasion. 4. Liking for a speaker has an indirect effect on perceptions of speaker credibility. 5. Being a disliked message sender never has any advantages.

Communication & Mass Media

A "superteam" works almost exclusively when members are together; individuals do not work apart

Indicate whether the statement is true or false

Communication & Mass Media

The order of business for a meeting or discussion is called a(n) _____

A. agenda B. timetable C. application D. resume

Communication & Mass Media