Mike and Judy find out they are going to have a baby and realize their Infiniti G coupe has to be replaced with a more practical vehicle. They engage in a thorough information search by reviewing car magazines, soliciting opinions from friends and family, conducting online research, reading consumer reports, and test-driving a number of new cars and SUVs before making a final purchase decision. This is an example of extensive information search.
Answer the following statement true (T) or false (F)
True
An extensive information search is when a consumer makes a purchase decision based on a thorough process of investigation and research.
You might also like to view...
The ________ requires that the entrepreneur recognize that he or she is a time waster, that time is an important resource, and that there is a need to change personal attitudes and habits regarding the allocation of time.
A. principle of effectiveness B. principle of desire C. principle of analysis D. principle of prioritized planning
________ appeals help consumers make purchase decisions by offering facts in advertising messages and strong arguments built around relevant issues, explaining key benefits of the firm's products and services.
A. Institutional B. Niche marketing C. Emotional D. Informational E. Reminder
Employers cannot monitor employees' electronic communications made in the ordinary course of business
a. True b. False Indicate whether the statement is true or false
Survey research is the marketing researchthat does not require the researcher to interact with the research subject.
Answer the following statement true (T) or false (F)