While data has traditionally been used to see whether this or that pattern exists, _____ allows you to ask what patterns exist.
Fill in the blank(s) with the appropriate word(s).
data mining
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A ________ is a situation in which one corporation acquires all the shares of another corporation, and both corporations retain their separate legal existence
A) reverse takeover B) merger C) share exchange D) spin-off
The term "inventory," for a merchandiser, refers to ________
A) raw materials that are used for production B) equipment that are used in production process C) the cost of goods sold D) goods held for sale to customers
The customer should not be considered part of a "marketing mix."
Answer the following statement true (T) or false (F)
When using ________, researchers compare the responses of two or more groups that are similar except on the characteristic being tested.
A. personal interview surveys B. opinion leader analysis C. response rates D. the experimental method E. consumer panels