Which of the following statements supports the reason why a marketer might want to emphasize creativity in the development of an advertising campaign?
A. Creative advertising can break through the clutter and make an impression on buyers.
B. Creative advertisements can avoid novelty in terms of divergence.
C. Creative advertising helps in winning awards, which always leads to an increase in sales.
D. Creative advertising is effective even if it is irrelevant to the target audience.
E. Creative advertisements always favor divergence over relevance.
Answer: A
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The Myers-Briggs Type Indicator model of personality identifies your personality ______.
a. preferences b. tendencies c. patterns d. continuum
The first phase of the new-product development process is ________
A) problem recognition B) product concept screening C) idea generation D) product concept development E) business analysis
John Stuart Mill believed that a correct decision was one that maximizes overall happiness and minimizes overall pain, thereby producing the greatest net benefit. This is the principle behind
a. utilitarian ethics. b. deontological ethics. c. Rawlsian justice. d. moral relativism.
Which of the following is NOT true when explaining why productivity tends to be lower in the service sector than in the manufacturing sector?
A) Services are typically labor-intensive. B) Services are often difficult to evaluate for quality. C) Services are often an intellectual task performed by professionals. D) Services are difficult to automate. E) Service operations are typically capital intensive.