Advantages of the functional structure include each of the following except
A) functional team members work in groups according to their functional specialties.
B) authority and responsibility are well established.
C) career advancement for functional team members within the functional area is possible when they show improved morale and productivity.
D) duplication of effort is avoided due to the coordinated mechanisms in place.
B
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The law states that advertising to children cannot exceed 12 minutes per hour during weekdays. Which organization is responsible for making sure this time limit is not exceeded?
A) Federal Communications Commission B) Federal Trade Commission C) Food and Drug Administration D) United States Postal Service
A2Z Inc is a producer of a huge variety of consumer goods, from soaps to shower gels, and shampoos to detergents. It is a market leader in the United States and is planning to tap the immense potential in the emerging markets
Market research, however, indicates that the Brazilian culture and society are substantially different from their American counterparts. If the company wants to target the masses, which of the following options is most likely to succeed? A) A2Z can use a price skimming strategy to increase market share. B) The company's existing strategies in the United States will work just as well in Brazil. C) A2Z can introduce smaller "sachets" of shampoos and detergents that are priced lower. D) The company can introduce large family packs of shampoos and soaps even if they are priced higher than competitors. E) A2Z can use a predatory pricing strategy to capture the market.
What type of format should be used for an application letter?
A) Direct B) Indirect C) Traditional D) Online E) Persuasive
Which of the following is a disadvantage of using blogs as a marketing tool?
A) The blogosphere is cluttered and difficult to control. B) Advertising on a blog is typically expensive and time consuming. C) Using blogs as a marketing tool offers minimum reach to a target audience. D) Blogs, when used as a marketing tool, have a low rank in web directories and search engines. E) Blogs do not provide the kind of personalized approach that today's marketers are looking for.