Pauline is about to open a new hardware store. She is making decisions regarding lighting, colors, and layout of merchandise. Pauline knows these ________ factors will influence consumers' purchase decisions.
A. sensory
B. interpersonal
C. extended habitual
D. postpurchase dissonance
E. social
Answer: A
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A ________ is a sales force promotion tool that aims at inducing the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, gifts, or points) going to those who succeed
A) trade show B) frequency program C) sales contest D) sweepstake E) patronage award
Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete
A) automotive B) housing C) food and beverage D) consumer electronics E) music
Project ________ varies according to the extent the project scope is known and stable and the technology to be used is known and proven.
A. Degree B. Balance C. Stability D. Uncertainty E. Unity
If P(A) = .85, P(B) = .76, and P(A ? B) = .72, then P(A | B) = _____
a. .15 b. .53 c. .25 d. .95