The "suits" argue that the most important thing good advertising does is make an emotional connection with consumers.
Answer the following statement true (T) or false (F)
False
The "suits" or "rationalists" argue that advertising must sell the product or service, and that the more selling points or information in an ad, the better its chance of moving the consumer to purchase.
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Reciprocity, as a corporate policy, is:
A) always a breach of ethics B) illegal in the U.S., but not in other countries C) only a worry if the heads of the companies know each other personally D) easier to navigate if the companies are in different industries E) occasionally a form of corporate blackmail
Describe three major ways we can measure job satisfaction.
What will be an ideal response?
Which of the following is not an exit strategy?
A. An IPO B. Liquidation C. A private sale of stock D. Franchising
Lenders have no liability for canceling a loan commitment
Indicate whether the statement is true or false