Ethnic consumers tend to be more brand loyal than their Caucasian counterparts
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TRUE
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Product complexity refers to the number of processes through which a product flows
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The agent is liable for any intentional or innocent misrepresentation made by the principal in a transaction
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"We didn't think of them as bribes. We thought of them as useful expenditures," is an example of virtue ethics
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Cookies is a retail store where customers host parties for guests to bake and decorate cookies. The store offers customers their money back if the party experience is boring. Cookies is:
A. Confirming that performance equals performance standards to manage customer expectations B. Featuring the servicescape as a tool for integrating its marketing communications C. Preparing customers for the service process through customer education D. Offering a service guarantee to manage customer expectations E. Creating tiered-value offerings to improve customer education