One drawback associated with groups is that they tend to be less thorough than individuals
Indicate whether the statement is true or false
False
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Each of the following is recommended as a method to make your presentation interesting
EXCEPT A) using an action packed story. B) using events and issues important to your audience. C) build in redundancy. D) presenting a clash of ideas.
According to your textbook, the following statement is an example of what type of fallacy?There can't be anything wrong with cheating on exams if 75 percent of college students do it.
A. red herring B. bandwagon C. invalid syllogism D. slippery slope E. appeal to novelty
Who championed positioning?
A) David Ogilvy B) Wayland Ayer C) Jack Trout D) Jim Vicary
Answer the following statement(s) true (T) or false (F)
1. When writing website content, do not use subheads to break up copy. 2. When creating website content, keep it concise; you should use half as many words as in a print piece. 3. Search engine optimization does not help drive traffic to your website. 4. A landing page is a specific page where consumers get a lot of information about a single topic. 5. When writing copy for websites you should break paragraphs into bulleted lists. 6. The user experience is evaluated by a number of factors including time on task.