Advertising is generally more effective than the other promotional mix elements.
Answer the following statement true (T) or false (F)
False
The effectiveness of advertising is difficult to assess and depends on many variables, including market and product.
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If Brayden is swayed by an ad that incites fear of his home being burglarized, he is being influenced by which component of an attitude?
A) affective B) cognitive C) conative D) value
With few, if any, competitors in an untapped new market, a business has the opportunity to pioneer a portion of the market largely ignored by competitors. This is known as ________
A) network advantage B) economies of scale advantage C) horizontal integration advantage D) first-mover advantage E) vertical integration advantage
Answer the following statements true (T) or false (F)
1. You will strengthen your credibility by being clear with the audience about whether you are arguing for correlation or causation. 2. Since every audience member should suspend judgment, they will wait to judge you as a speaker and the persuasiveness of your argument until you are finished speaking. 3. Your audience will more likely comply with your requests if the costs are seen as low and the benefits are seen as high. 4. Instead of asking your audience to adopt the big-picture purpose, you can ask them to make small changes in their behavior. This is an example of micro changes. 5. The social judgment strategy maintains that people can be persuaded on a topic by being convinced to accept changes that are close to their already held beliefs.
Noncompetition agreements are
A. more common today than they were in the past, although policy issues they raised in the 1700s have never gone away. B. now illegal, as they violate antitrust laws. C. infrequently litigated. D. relatively recent developments, first used following the Great Depression in the United States.