Define the liking/friendship principle and provide an example of how an advertiser might incorporate it into an ad for women's shampoo
What will be an ideal response?
Answer: Liking/friendship: People prefer to say yes to those they know and like. This could easily be incorporated into an ad by including a celebrity who is popular among women.
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In the diathesis-stress model of explaining schizophrenia, which of the following factors would represent a psychosocial influence?
a. Childhood brain damage b. Prenatal brain trauma c. Failure in school d. Loss of a loved one e. Being raised in an abusive family environment
How does the debate over the explanation of alcoholism illustrate the rift between the psychological and medical models of mental illness?
What will be an ideal response?
A z score designates how many standard deviations the raw score is above or below the mean
Indicate whether the statement is true or false
Self-disclosure leads to self-knowledge
Indicate whether the statement is true or false.