Which of the following best describes the concept of "source credibility"?
A. Features of the speaker like attractiveness, intelligence, and energy
B. Audience perceptions of presenter effectiveness
C. The presenter's education and experience on the topic
D. The audience's ability to see, hear, and analyze the presentation
B. Audience perceptions of presenter effectiveness
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Which of the following is an example of prototype research?
A) screening a television pilot B) conducting a focus group on a long-running show C) Nielsen overnights D) a portable people meter
Listeners will interpret what they hear and integrate it into their frames of reference
Indicate whether the statement is true or false
Images of "family," "light and darkness," and "stormy seas" are all examples of _____
a. cultural ideographs b. strategic rhetoric c. enduring metaphors d. literal analogies
Issues surrounding personal motivations are addressed by the _______________ orientation.
a. self- b. time c. activity d. social relations