Customer credit check is a control plan that ensures that the organization protects its resources by dealing only with customers who have demonstrated an ability to satisfy their liabilities.
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Answer the following statement true (T) or false (F)
True
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Which of the following is true of unprofitable customers?
A) They produce a referral value that is over three times their customer lifetime value. B) They are loyal customers in waiting. C) They buy a lot from many companies and do not have a strong preference for one over the other. D) They have a low desire to repurchase but are unable to move easily to another company's product. E) They are a result of mismanaged customer selection.
A selective investment strategy, which invests in customers who have high customer lifetime value, is detrimental to the strategic objectives of the marketing plan
Indicate whether the statement is true or false
The core competencies of a firm are determined by the interplay of its tangible resources and intangible capabilities.
Answer the following statement true (T) or false (F)
New media can be categorized into which four groups?
A) product, place, price, and promotion. B) advertising, direct marketing, sales promotion, and personal selling. C) print, broadcast, organizational, and electronic. D) juvenile, consumer, trade, and scholastic. E) public, private, government, and non-profit.