The individual that negotiates rates for space on billboards and in magazines is the:
A) creative
B) media planner
C) media buyer
D) client
C
You might also like to view...
Investment in certificates of deposit and other securities that do not change in value are reported on the balance sheet as
a. equity investments b. available-for-sale securities c. cash and cash equivalents d. held-to-maturity securities
To make the respondents more comfortable and informed, some marketing research firms and fieldwork agencies provide potential respondents with toll free numbers to verify the information given by the field workers and to take the survey over the
phone. Indicate whether the statement is true or false
After preparing a bank reconciliation, adjustments must be made for items reconciling the book balance.
Answer the following statement true (T) or false (F)
Which is most likely true regarding the differences between consumer and organizational buyers?
A) Consumer buyers focus on complex, technical specifications, while organizational buyers focus on brand reputation. B) Consumers purchase for household consumption, while organizational buyers purchase for personal consumption. C) Consumer decisions are usually made by individuals, while organizational decisions are frequently made by several people. D) Consumer purchases are based primarily on rational criteria, while organizational purchases are based primarily on emotional responses to products or promotions. E) Consumers mostly engage in a lengthy decision process, while organizational buyers make quick decisions.