A gatekeeper encourages less talkative members of a meeting to participate
Indicate whether this statement is true or false.
Answer: TRUE
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Immersive advertising incorporates a brand or product into actual storylines in media
Indicate whether the statement is true or false
What was the principal reason that television channels attracted 35 million viewers during the 2014 FIFA World Cup?
a) They generate a larger audience for a particular event or program. b) They generate timely material for newscasts. c) They provide the information that viewers require. d) They interact directly with their viewers.
A fixed impression of a group of people is called ___________
a. a schema b. a stereotype c. discrimination d. sensitivity
What are the three criteria discussed in your textbook for assessing the soundness of documents found on the Internet?
A. authorship, sponsorship, and recency B. creativity, reliability, and length C. length, accuracy, and graphics D. interactivity, objectivity, and authorship E. graphics, sponsorship, and accuracy