________ refers to data and responses to data that are contributed by users and SM sponsors
A) Connection data
B) Capital data
C) Content data
D) Custom data
C
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The VALS2™ group that has the highest degree of resources and innovation is termed the ________. This group is concerned with social issues and is open to change
A) Believers B) Strugglers C) Innovators D) Makers
An audit by an independent external auditor usually does not involve which of the following?
a. an assessment of the capability of a firm's accounting system to accumulate, measure, and synthesize transactional data properly. b. an assessment of the operational effectiveness of the accounting system c. a determination of whether the financial report complies with the requirements of the applicable authoritative guidance d. an assessment of the operational economy, efficiency, and effectiveness of the company's operations e. an assessment of the effectiveness of a firm's internal control system for financial reporting.
The purpose of marketing control is
a. determine what the mission statement should be b. minimize the riskiness of the behaviors being promoted c. detect deviations from the goal and correct them d. adjust the goals that are being targeted e. provide a mechanism for the marketer to protect his or her job
A firm is trying to determine if it should launch a product. The product has an expected life of five years. It will bring in cash flows of $10,000 in each of the first three years and then $5,000 in the last two years. The company estimates that it will invest $30,000 in product research and development costs. Assume a discount rate of 8%. Based on NPV, what should the firm do?
a. Launch the product because NPV is greater than the amount to be invested b. Not launch the product because NPV is greater than the amount to be invested c. Launch the product because the amount to be invested is greater than NPV d. Not launch the product because the amount to be invested is greater than NPV