Use Scenario 12.2 to answer the question. How much cheaper is the Wisconsin alternative when SAGE is indifferent between Oklahoma and England?
A) about 3,221
B) about 2,967
C) about 4,428
D) about 3,967
C
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The societal marketing concept
A. involves conducting business in a way that protects the natural environment while making economic progress. B. is the idea that organizations are part of a larger society and are accountable to that society for their actions. C. actively tries to understand customer needs and satisfy them while satisfying the firm's goals. D. is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being. E. is the moral principles and values that govern the actions and decisions of an organization.
A building supply company has many high-volume customers and many low-volume customers. A CRM system would be LEAST likely to help the company management decide to use which of the following methods for communicating with low-volume customers?
A) Every November, send each customer a new calendar that has the phone number of the building supply company printed on the cover. B) Once or twice a year, mail a new product catalog to each customer. C) Every few months, have a customer service representative from the building supply company call each customer. D) Have a sales representative make a personal one-on-one appointment with every low-volume customer at least twice a month. E) Give each low-volume customer the company Web address to check building supply products sold by the company.
A(n) ______ speech shows the audience how to do something and sometimes gives the audience members a chance to try what they have learned.
a. demonstrative b. descriptive c. explanatory d. exploratory
Reward systems that reinforce an organization's core values and contribute to organizational cohesiveness are the least effective type.
Answer the following statement true (T) or false (F)