Pine Groove, a cosmetic brand that primarily caters to women, wants to reach out to the less-traditional male market. It conducts research and develops a new product especially for men. In this example, Pine Groove uses _____.
A. ethnicity segmentation
B. age segmentation
C. gender segmentation
D. psychographic segmentation
Answer: C
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According to Higgins, nonprofit organizations have ______.
A. no need for volunteer workers B. employees who do not know how to do their work C. board members with different goals and agendas D. a narrow mission focus
Common elements in the title area of a master slide are:
a. the title b. a graphical image c. a separator—usually a line d. all of the above
In 2010, the three largest retailing companies (based on annual sales) in order of size (from the largest firm) were _____
a. Sears, Kroger, and Wal-Mart b. Sears, Wal-Mart, and Costco c. Wal-Mart, Home Depot, and Kroger d. Wal-Mart, Kroger, and Target
Given the following events, which ones affect cash flows from investing activities? 1. Collection from issuing capital stock 2. Payment of a dividend 3. Purchases of property, plant, and equipment 4. Collection from the sale of property, plant, and equipment
A) 1 and 2 B) 3 and 4 C) 2 and 4 D) 1, 2, 3, and 4