In 2010, the three largest retailing companies (based on annual sales) in order of size (from the largest firm) were _____

a. Sears, Kroger, and Wal-Mart
b. Sears, Wal-Mart, and Costco
c. Wal-Mart, Home Depot, and Kroger
d. Wal-Mart, Kroger, and Target


d

Business

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A company that compiles and uses large amounts of data to understand its customers is likely to have a ________ to store and process its data

A) distribution center B) data warehouse C) competitive intelligence center D) custom research project E) marketing research department

Business

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues

"Plan to Win" best exemplifies the ________ concept. A) sustainable marketing B) direct marketing C) mercantilism D) strategic planning E) consumer business

Business

Which of the following is NOT a step in the process of managing risk?

a. identifying risks b. analyzing probability of risk occurring c. formulating risk mitigation strategies d. identifying person to be held responsible

Business

As compared to larger competitors, smaller firms benefit from lower unit costs, which they achieve with lower sales volumes.

Answer the following statement true (T) or false (F)

Business