When developing a marketing strategy, marketing managers should focus on the generalizations about the different generations (Baby Boomers, Gen X, Millennials, etc.)
Answer the following statement true (T) or false (F)
False
Marketing managers should be cautious about using generational generalizations as anything more than a starting point. When developing a strategy, marketing managers should focus on a more specific target.
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Using segmentation by size, which type of organization would be most likely to be contacted by a field sales person visiting the organization's place of business?
A) small size B) medium size C) large size D) governmental
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants
A) Target marketing B) Mind mapping C) Consumer activism D) Consumer behavior E) Product differentiation
Face-to-face conversation is a richer medium than a written report
Indicate whether the statement is true or false
Operating leverage refers to
A) the additional chance of insolvency borne by the common shareholder. B) financing a portion of the firm's assets with securities bearing a fixed rate of return. C) a high degree of variable costs of production. D) the incurrence of fixed operating costs in the firm's income stream.