What are the different functions of a public relations (PR) department?
What will be an ideal response?
PR departments may perform any or all of the following functions:
Press relations or press agency: Creating and placing newsworthy information in the news media to attract attention to a person, product, or service. Product publicity: Publicizing specific products. Public affairs: Building and maintaining national or local community relationships. Lobbying: Building and maintaining relationships with legislators and government officials to influence legislation and regulation. Investor relations: Maintaining relationships with shareholders and others in the financial community. Development: Working with donors or members of nonprofit organizations to gain financial or volunteer support.
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In the context of SWOT analysis, which of the following would be a strength for a company already existing in the market?
A) a growing market B) a local environment that is conducive to growth of the business C) an openness of the governmental mechanism to foreign investors in the business D) a low level of barriers to entry in the market E) a high level of branding that leads to market recognition
The objective of segment profitability decisions is to identify the segments that have a negative segment margin so that managers can drop them or take corrective actions
Indicate whether the statement is true or false
Describe the accounting for stock splits and reverse stock splits
__________________________ was the first piece of legislation to give unions a legal right to exist.
Fill in the blank(s) with the appropriate word(s).