Following the 1992 Cable Act, many television stations negotiated lucrative retransmission consent agreements with local cable television systems
True
False
False
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One of the dangers of the Coming of a Messiah Myth cultural myth is that it invites mass hysteria and the rise of charismatic leaders
Indicate whether the statement is true or false
If a mass media writer is applying for a job where his or her writing would be aimed at persuading readers, in which area of mass media would that individual be working?
a) Advertising b) Print news c) Audio journalism d) Broadcast news
Teenage fans are able to interpret sexual music videos in their own way due to ______.
A. watching B. encoding C. decoding D. reading reviews
Carl sat down the first day of class and asked the student next to him "What is your major?" The student replied, "Communication, what is your major?" This relatively fixed sequence of communication is referred to as a(n)
a. prototype. b. attribution bias. c. icebreaker. d. interpersonal script.