If a mass media writer is applying for a job where his or her writing would be aimed at persuading readers, in which area of mass media would that individual be working?

a) Advertising
b) Print news
c) Audio journalism
d) Broadcast news


ANS: a

Communication & Mass Media

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Which of the following is true concerning diversity?

a. All forms of diversity benefit an organization b. More group members will create more creative options c. Diversity based on gender or race may have little or no impact on team performance d. Diversity maximizes productivity by creating conflict early and building cohesiveness quickly

Communication & Mass Media

According to the authors of Built to Last: Successful Habits of Visionary Companies, one thing that enduring, successful companies have in common is ________

A) an innovative employee orientation program B) a set of clear, strongly held core values C) a set of clearly articulated rules and regulations D) business savvy E) a generous 401-K benefits plan

Communication & Mass Media

Studying the content of a public chat room is an example of

a) Active research b) Passive analysis c) Obtrusive measurement d) Cultural analysis

Communication & Mass Media

Credibility is not static; it changes through the course of communication

Indicate whether the statement is true or false

Communication & Mass Media