The Vitascope, in all essential respects, proved to be the prototype for the modern movie projector

Indicate whether this statement is true or false.


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Communication & Mass Media

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Experimental designs measure:

a. absolute persuasiveness of a message b. implicit persuasiveness of a message c. explicit persuasiveness of a message d. relative persuasiveness of a message

Communication & Mass Media

The authors of your textbook use the example of the progression of sexual harassment legislation to illustrate the power of language to

a. govern politics. b. influence what you think about. c. create perception. d. regulate relationships

Communication & Mass Media

Using percentages in a speech instead of whole numbers

A. is ethical only when speaking to an audience that the speaker knows is sophisticated enough to understand them. B. is ethical unless doing so may mislead the audience, for instance by making a small change seem like a large one or vice versa. C. is unethical if the speaker is rounding the percentages up or down without informing his or her audience. D. is unethical unless the speaker is discussing science, statistics, or a similar subject that requires their use.

Communication & Mass Media

In Maslow's system of needs, the highest level (those that only can receive attention after all other needs are satisfied) are:

A) Physiological B) Security C) Love and belongingness D) Self-actualization

Communication & Mass Media