Marlin Steel Wire Products is a manufacturer of commodity wire products out of Baltimore, MD. Marlin has many rivals based in China and other emerging markets. The company cannot compete on labor costs so it used a ________ strategy to automate its production and now specializes in high-end products.
A. differentiation
B. low cost leadership
C. overall cost leadership
D. focus strategy
Answer: D
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Indicate whether this statement is true or false.