The size of the audience should influence the speaker's:
a) formality.
b) purpose.
c) occasion.
d) all of these answers are correct.
ANS: a
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An accounting firm faced the ire of the media and the general public when one of its directors made some racially offensive comments on Twitter. To mitigate the negative publicity, the firm suspended the director for an unspecified period
After a few weeks, the CEO of the firm asked its PR manager to keep an eye out on the traditional and online media in case the issue resurfaced. What process was the PR manager asked to undertake? a) Environmental scanning b) Issue tracking c) Issue management d) Conflict positioning
A professor who is a member of a professional organization for public relations is teaching a class about that particular organization
He lists its top responsibilities as corporate communications, marketing communications, employee communications, and media relations. The professor is a member of the a) International Association of Business Communicators (IABC) b) Public Relations Student Society of America (PRSSA) c) Public Relations Society of America (PRSA) d) International Public Relations Association (IPRA)
The term used to describe nonverbal behaviors that are used to emphasize, explain, or support words or phrases is
A) illustrators. B) adaptors. C) regulators. D) emblems.
All of the following qualities are true of George Cukor's outstanding, Garbo-starring film except:
a. luxurious mise en scène b. underplayed acting c. careless writing d. great performance