For a web site, fit refers to the match between:
a. consumer needs and target market
b. web site design and needs of target market
c. company and target market
d. web site content and needs of the target market
e. none of the above
b
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To become an ethical expert ______.
A. learn in a well structured environment B. practice ethical problem solving C. learn from previous ethical experts D. all of these
Which of the following is not one of the four Standards of Ethical Conduct for Management Accountants?
A. Credibility B. Confidentiality C. Independence D. Integrity
Which of the following statements regarding "proximity" in the location decision is FALSE?
A) Service organizations find that proximity to market is the most critical primary location factor. B) Manufacturers want to be near customers when their product is bulky, heavy, or fragile. C) Perishability of raw materials is a good reason for manufacturers to locate near the supplier, not the customer. D) Reduction in bulk is a good reason for a manufacturer to locate near the supplier. E) Clustering among fast food chains occurs because they need to be near their labor supply.
The ________ depicts the degrees and kinds of involvement a consumer brings to the purchase decision for different products.
A. FCB grid B. continuum of purchase expectations C. traditional model of consumer involvement D. Kim-Lord grid E. basic consumer decision model