Which of the following is a media measure?
A) consumer price index
B) GDP per capita
C) wholesale price index
D) click-through rate
E) human development index
D
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Although sexually-oriented ads attract attention, brand recall for ads using a sex appeal is lower than ads using some other type of appeal
Indicate whether the statement is true or false
Barley, Inc sold $30,000 of 8% bonds for $40,200. Each $1,000 bond carried eight rights and each right allowed the holder to acquire one share of $10 par stock for $16 a share. After the issuance of the securities, the bonds were quoted at 104 and the rights were quoted at $4 each. Later, one-half of the rights were exercised. At date of exercise, how much should be credited to Additional Paid-in
Capital? A) $1,320 B) $720 C) $600 D) $2,640
On which of the following is personal or referent power not usually based?
a. an individual’s accomplishments b. an individual’s formal place in the organization’s hierarchy c. personal characteristics that others tend to see as favorable d. behaviors that others want to emulate
Which of the following is NOT a technique for linking sentences?
a. Repeat a word used in a preceding sentence. b. Use a pronoun representing a noun from the preceding sentence. c. Use the passive voice. d. Use connecting words.