_____ are people within an organization who depend on co-workers from the same organization for products, supplies, or services
Fill in the blank(s) with correct word
Internal customers
An internal customer is a co-worker or supervisor— someone within the organization who
depends on products, supplies, or services from a different department.
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Good marketing plans are usually short and to the point
Indicate whether the statement is true or false
Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?
A) periodic advertising in a local newspaper that follows a pulsing schedule B) daily advertisements on a cable television station C) daily commercials during the local evening news D) a billboard placed on the nearest interstate highway E) a billboard placed in a supercenter
Which of the following is true of repositioning?
A. It involves avoiding any alterations with the brand's existing position. B. It occurs only in companies that enjoy a monopolistic market structure. C. It is aimed to stem a decline in sales or counter stagnant sales. D. It must be practiced only during an economic downturn situation. E. It usually occurs due to a boom in the company's sales.
In general, on what basis are independent variables selected for entry into the equation during stepwise regression?