Which of the following is true of repositioning?
A. It involves avoiding any alterations with the brand's existing position.
B. It occurs only in companies that enjoy a monopolistic market structure.
C. It is aimed to stem a decline in sales or counter stagnant sales.
D. It must be practiced only during an economic downturn situation.
E. It usually occurs due to a boom in the company's sales.
Answer: C
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Heirloom Furniture is a brand reputed for its wide variants of sofas that introduced a new range of mattresses and bed frames a few years ago. Since most of its products could be produced using the same resources and technology, the company's cost structure lowered, while its product portfolio widened. In this scenario, which of the following value and cost drivers is Heirloom applying?
A. mass customization B. network effect C. economies of scope D. learning-curve effect
You own an annuity due contract that will pay you $3,000 per year for 12 years
You need money to pay back a loan in 5 years, and you are afraid if you get the annuity payments annually you will spend the money and not be able to pay back your loan. You decide to sell your annuity for a lump sum of cash to be paid to you five years from today. If the interest rate is 8%, what is the equivalent value of your 12-year annuity if paid in one lump sum five years from today? A) $22,008 B) $18,000 C) $38,880 D) $35,876
A disadvantage of buying computer hardware is the initial cost of purchasing the equipment is often very high
Indicate whether the statement is true or false
In the context of Vroom's leader decision styles, which of the following styles is used by a manager who shares a problem in a group meeting and then defines the problem and boundaries with the objective to get concurrence on the decision?
A. facilitate B. consult the group C. delegate D. decide E. consult individually