Which of the following statements is true of multinational corporations (MNCs)?
A) MNCs are government organizations.
B) MNCs have assets and operations only in their home country.
C) MNCs deliver products and services across national borders.
D) MNCs are essentially decentralized.
C
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A company that uses leverage is attempting to earn an overall return that is higher than the cost of funds received from
a. preferred and common stockholders. b. common stockholders only. c. preferred stockholders and borrowed funds. d. borrowed funds only.
Growing the core can be a less risky alternative than expansion into new product categories
Indicate whether the statement is true or false
Direct marketing has the ability to test different elements of an offer strategy under real marketplace conditions
Indicate whether the statement is true or false
Because of strict consumer privacy regulations, invasion of privacy is no longer a concern for the direct marketing industry
Indicate whether the statement is true or false