The motivated sequence was developed by

A) Aristotle.
B) Kenneth Burke.
C) Stephen Toulmin.
D) Alan Monroe.


D

Communication & Mass Media

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Define perception and briefly explain the role it has in communication

What will be an ideal response?

Communication & Mass Media

When a person maximizes the advantages of a decision while minimizing the disadvantages, they are:

A. Increasing consonance because they are confirming that their decision was the correct one. B. Decreasing dissonance by justifying their actions C. Working to negate the other options that were not chosen. D. All of the above

Communication & Mass Media

Which of the following is NOT mentioned as a guideline for delivering public testimony?

A) Narrow your comments down to the basics. B) Contribute something original and useful to the discussion. C) Speak loudly and firmly so people will understand the importance of your point. D) Organize your thoughts into memorable key words and phrases.

Communication & Mass Media

Although examples work very well to clarify ideas in an informative speech, they are less effective in a persuasive speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media