To solicit opinions, insights, and information, use
A) online surveys.
B) open-ended questions.
C) closed-ended questions.
D) focus groups.
E) leading questions.
Answer: B
Explanation: B) Ask open-ended questions to solicit opinions, insights, and information. Ask closed questions to elicit a specific answer, such as yes or no.
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Negative gaps in perceived service quality can be remedied by:
A) lowering customer expectations. B) creating zero-value products. C) increasing the price. D) reducing the service quality.
People who can claim an organization as their legal property are called
a. owners. b. the board of directors. c. financial institutions. d. customers. e. employees.
Which of the following factors is most likely to be used to create store atmospherics?
A) employee training B) sales promotion C) store layout D) event sponsorship E) price points
Which of the following explains why there is no month-end posting to controlling accounts in a computerized accounting system?
A) controlling accounts are the sum of the balances in the subsidiary B) when transactions are entered, they are posted immediately to all affected accounts C) the computer does not make posting and mathematical errors D) computerized accounting keeps a "running balance" on all accounts; therefore, posting is not necessary.