The ________ will be the longest part of your speech.

A. conclusion
B. introduction
C. body
D. transitions


Answer: C

Communication & Mass Media

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The way that a television commercial can convince a 5-year-old to ask his or her parents for a particular brand of breakfast cereal would be an example of a _________ effect.

A. cognitive B. attitudinal C. behavioral D. psychological

Communication & Mass Media

If you are concerned about your accent, pronunciation, word choice, and grammar in public

speaking, what is recommended? What will be an ideal response?

Communication & Mass Media

Claims begin the process of argument by identifying the stand being taken

Indicate whether the statement is true or false

Communication & Mass Media

What may cause a description to become less effective?

A) audience inattention B) overcomplexity C) emotional overkill D) unfamiliar terms

Communication & Mass Media