“The word plastic comes from the Greek plastikos, meaning ‘fit for molding.’ Its name describes a key feature of all plastics: when heated, they become soft and pliable.”This statement represents a(n) ________ definition

a) etymological
b) logical
c) jargon
d) operational


ANS: a

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. There does not need to be intent for persuasion to occur. 2. One can persuade someone to change a behavior without influencing his or her mental state. 3. Attitudes based on direct experience with an object are more predictive of behavior than attitudes based on those not based on direct experience. 4. If John has a general attitude that religion is important to him, one can accurately predict that he attends religious services and prays daily. 5. Amy points out that her friends who say they support the rights of working people across the globe points out that they are wearing clothing from companies that are known for using sweat shops and paying their workers just cents a day in order to try to persuade them to do more to help promote fair trade clothing companies. This is an example of inducing feeling of hypocrisy to encourage a behavior change. 6. Attitude change is the sole mental state involved in persuasion.

Communication & Mass Media

Widespread protests broke out in Fleetwood when the government decided to build a dam, which had the potential to submerge the entire town within five years. As the protests became violent, police were called in to handle the situation

In her article about this issue, Khadija, a PR writer, tried to pass herself off as an expert on the matter and generalized the complexity of the situation into simplistic, two-valued polar viewpoints. What persuasive technique should Khadija have avoided in her writing? a. Deception b. Propaganda c. Emotional appeal d. Drama

Communication & Mass Media

When activists emerge who are highly passionate about a particular cause, a healthy

response is to ______. A) criticize them for their radical view B) ask that they be made silent C) allow them to have their say D) communicate forcefully and proactively to drown out their voice

Communication & Mass Media

The Scientific Management theorists believed communication was management's responsibility and should flow primarily in a vertically downward direction

Indicate whether this statement is true or false.

Communication & Mass Media