Identify how the active thinking process helps you develop the message you need for your writing project.

What will be an ideal response?


Answers vary.

Communication & Mass Media

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What theory would most readily be associated with the debate over whether or not television violence makes viewers, particularly children, more violent?

A. Two step flow. B. Pseudo environment. C. Magic bullet. D. Multiple step flow.

Communication & Mass Media

Speakers who are more likely to present both sides of an argument are showing

A. character. B. charisma. C. competence. D. compassion.

Communication & Mass Media

A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences

a) desire
b) action
c) interest
d) attention

Communication & Mass Media

Conflicts can be categorized as low or high in intensity. Which of the following statements best describes a low intensity conflict?

A. Attempts have already been made to address the conflict. B. It involves only civilian or rebel forces in the conflict. C. There is organized large-scale violence between conventional military forces. D. The use of military force has been adopted by at least one of the parties involved.

Communication & Mass Media