Business value is generated by ____________ much in the same way that CR activities cre¬ate shared value.
a. ethics
b. profits
c. margins
d. social norms
a. ethics
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Clabber Company has bonds outstanding with a par value of $112,000 and a carrying value of $104,500. If the company calls these bonds at a price of $101,000, the gain or loss on retirement is:
A. $7500 loss. B. $3500 loss. C. $3500 gain. D. $7500 gain. E. $11,000 loss.
Which of the following is an example of an external source?
A) Memos sent to the employees of the company B) Financial reports published by the company C) Company databases D) Experts within the company E) Industry journals
The fundamental mandate of public relations is ________, and its focus is ________
A) strategy; media relations B) communications; building relationships C) relationships; publicity D) character; performance
_________refers to meeting the needs of the current generation without compromising the ability of future generations to meet their needs
A. Sustainability B. Responsibility C. Accountability D. Principles