The strategy behind brand growth via social media is based on:
a. Maslow's hierarchy of needs
b. The diffusion of innovation theory
c. The two-step flow model
d. The uses and gratifications theory
c
Communication & Mass Media
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Surmise why the multiplatform digital age has been beneficial for newspapers.
What will be an ideal response?
Communication & Mass Media
How do people make sense of relationships when they are always changing?
What will be an ideal response?
Communication & Mass Media
When considering current events and issues as possible topics, which of the following might be useful to help find a topic?
a. Internet news site b. A news channel c. A radio program d. These might all be useful.
Communication & Mass Media
Wanous (1992) defines the practice of "selling" the organization to the potential employee as ________
A) traditional recruitment B) absolutely necessary C) uncommon D) good strategy
Communication & Mass Media