The strategy behind brand growth via social media is based on:

a. Maslow's hierarchy of needs
b. The diffusion of innovation theory
c. The two-step flow model
d. The uses and gratifications theory


c

Communication & Mass Media

You might also like to view...

Surmise why the multiplatform digital age has been beneficial for newspapers.

What will be an ideal response?

Communication & Mass Media

How do people make sense of relationships when they are always changing?

What will be an ideal response?

Communication & Mass Media

When considering current events and issues as possible topics, which of the following might be useful to help find a topic?

a. Internet news site b. A news channel c. A radio program d. These might all be useful.

Communication & Mass Media

Wanous (1992) defines the practice of "selling" the organization to the potential employee as ________

A) traditional recruitment B) absolutely necessary C) uncommon D) good strategy

Communication & Mass Media