Which of the following is not true of radio and television media in Africa?

a. Radio is accessible and the cheapest way to follow the news.
b. Although some African governments charge license fees for radio sets, many sets remain unregistered.
c. The majority of funding for radio comes from advertising.
d. A relatively small percentage of the African public owns a television set.


ANSWER: c

Communication & Mass Media

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In a situation where the verbal and nonverbal codes contradict, we tend to believe the message from the nonverbal codes. This is because:

A. Nonverbal behaviour is often performed at a subconscious level and tends to reveal true feelings. B. Verbal behaviour is more difficult to interpret than nonverbal behaviours. C. Nonverbal behaviours are universally understood across cultures. D. People are more likely to make mistakes with verbal behaviours.

Communication & Mass Media

Which of the following terms pertains to communication industry codes and practices of monitoring and controlling the media’s performance?

a. Standards b. Policy c. Laws d. Self-regulation

Communication & Mass Media

Identify several strategies for seeking compliance in an interpersonal relationship, and divide the strategies into two categories: positive and affirming strategies, and more assertive strategies.

What will be an ideal response?

Communication & Mass Media

You have been observing communication in a fast-paced organization in which “making deals” has emerged as the most significant form of communication. You are in the process of describing the different types or kinds of “deals” that are made. What type of analysis are you conducting in the developmental research sequence?

a. domain analysis b. taxonomic analysis c. theme analysis d. axial coding

Communication & Mass Media