Which of the following statements about postscripts in sales messages is true?

A. They enable a reader to reply to the main sales letter.
B. They duplicate and reiterate all the contents of the main letter.
C. They should not be used because they look like an afterthought.
D. They may be used to suggest the reader pass along the sales message.
E. They should function as the main source of persuading a customer.


Answer: D

Business

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